Privacy Policy

1. Introduction

1.1 We are committed to safeguarding the privacy of our website visitors and service users; in this policy we explain how we will treat your personal information.

1.2 We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

1.3 This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Personal information we collect

2.1 We may collect, store and use the following kinds of personal information:

  • (a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);
  • (b) information that you provide to us when submitting an enquiry or quote request on our website via form submissions (including your name, address, telephone number, and email address);
  • (c) information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address);
  • (d) information that you provide to us when using domestic cleaning services, or that is generated in the course of the use of those services (including booking details, payment history, and specific access or property instructions);
  • (e) information contained in or relating to any communication that you send to us or send through our website (including communication content and metadata);
  • (f) information collected via third-party cookies and tracking technologies, including Google Analytics and Google Ads conversion tracking;
  • (g) any other personal information that you choose to send to us.

2.2 Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this policy.

3. Lawful bases for using personal information

3.1 Personal information submitted to us through our website or collected in person will be used for the purposes specified in this policy.

3.2 Under UK GDPR, we rely on the following lawful bases to process your personal data:

  • (a) Performance of Contract: to fulfill our domestic cleaning contract with you, manage bookings, issue statements, invoices and payment reminders, and collect payments from you;
  • (b) Legitimate Interests: to administer our website and business, respond to customer inquiries, keep our website secure, prevent fraud, and optimize user experience;
  • (c) Consent: to place non-essential cookies (such as Google Analytics and Google Ads tags) on your device, and to send marketing communications where explicitly agreed;
  • (d) Legal Obligation: to maintain financial, tax, and corporate accounting records required by UK law.

4. Disclosing and sharing personal information

4.1 We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers, cleaning operatives, or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

4.2 We share data with third-party service providers acting as Data Processors on our behalf:

  • (a) Webflow, Inc.: hosting our website and processing form submissions;
  • (b) Google LLC: providing web analytics (Google Analytics) and advertising conversion performance tracking (Google Ads);
  • (c) Payment & Banking Providers: facilitating customer invoicing, direct debits, and card payments.
  • (d) Microsoft Corporation (Microsoft Clarity): providing user behavior analytics (such as heatmaps, session recordings, and click patterns) to analyze and optimise website usability and performance;

4.3 We may also disclose your personal information:

  • (a) to the extent that we are required to do so by law;
  • (b) in connection with any ongoing or prospective legal proceedings;
  • (c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  • (d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling.

4.4 Except as provided in this policy, we will not provide your personal information to third parties.

5. International data transfers

5.1 Information that we collect may be stored and processed in and transferred between any of the countries in which we or our service providers (including Webflow, Inc. and Google LLC) operate.

5.2 Some of these providers are located in the United States. Where personal data is transferred outside the UK, we ensure adequate safeguards are in place, including:

  • (a) transfers to organisations certified under the UK Extension to the EU-U.S. Data Privacy Framework (DPF); or
  • (b) execution of the UK Information Commissioner's Office (ICO) International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs).

5.3 You expressly agree to the transfers of personal information described in this Section 5.

6. Retaining personal information

6.1 Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

6.3 Notwithstanding the other provisions of this Section 6, we will retain documents containing personal data:

  • (a) to the extent that we are required to do so by law;
  • (b) if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
  • (c) in order to establish, exercise or defend our legal rights.

7. Security of personal information

7.1 We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

7.2 We store all personal information provided on secure, password- and firewall-protected servers and web infrastructure using HTTPS encryption.

7.3 You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the complete security of data sent over unencrypted internet connections.

8. Your statutory rights (UK GDPR)

8.1 You may instruct us to provide you with any personal information we hold about you (Subject Access Request). Standard requests are provided free of charge.

8.2 You have the right to request the rectification of inaccurate or incomplete personal data.

8.3 You have the right to request the erasure of your personal data ("right to be forgotten") where there is no legal requirement for its continued retention.

8.4 You may object to or request the restriction of processing of your personal information, including instructing us at any time not to process your personal data for direct marketing purposes.

8.5 Where processing relies on your consent (e.g., non-essential cookies), you may withdraw your consent at any time.

9. Cookies and tracking technologies

9.1 Our website uses cookies, web beacons, and Google tracking tags.

9.2 Cookies may be either "persistent" cookies or "session" cookies. A persistent cookie will remain valid until its set expiry date unless deleted by the user; a session cookie expires when the web browser is closed.

9.3 We deploy Google Consent Mode. Analytics cookies (Google Analytics) and marketing cookies (Google Ads) are blocked by default until you grant explicit consent via our website cookie consent banner.

9.4 You can manage or revoke your cookie preferences at any time by accessing the "Cookie Settings" link in our website footer or by adjusting your browser settings to reject cookies. Blocking all cookies may negatively impact the usability of our website.

10. Amendments

10.1 We may update this policy from time to time by publishing a new version on our website.

10.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

11. Our details and ICO complaints

11.1 This website is owned and operated by PureMaison.

11.2 We are registered in England and Wales under registration number 06595152, and our registered office is at Gorstage Lane, Northwich, Cheshire, CW8 2ST.

11.3 You can contact us by writing to the address given above, by using our contact form, by email to cleanteam@puremaison.co.uk, or by telephone on 0345 600 3008.

11.4 If you feel your personal data has been handled improperly, you have the right to lodge a complaint with the UK supervisory body:

  • Information Commissioner's Office (ICO)
  • Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
  • Telephone: 0303 123 1113 | Website: https://ico.org.uk

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